Thursday 10 May 2012

Indonesian Blackberry Addicts Look to Close the App Gap,



 JAKARTA – As Research in Motion unveils a new operating system, Indonesia’s Blackberry addicts have high hopes for high-powered applications aimed specifically at them.

With the Canadian company struggling to maintain its market share in the U.S. and Europe, its smart phones continue to top the sales charts in Indonesia, where more than 10 million users love their instant messaging, email and Internet surfing capabilities.

More than 100 Indonesians were at Blackberry World and Blackberry 10 Jam in Orlando, Florida last week for the unveiling of the new Blackberry 10 operating system as well as the software tools used to develop applications for the Blackberry phones and tablets which will start using the system later this year.

“Many developers in Indonesia have already committed to BlackBerry 10 which means that end-users both in Indonesia and throughout the world will enjoy an amazingly powerful and content-rich experience on the new platform,” said Hastings Singh, managing director of South Asia for RIM said.

There are already a lot of applications for those addicted to crackberry from Ambon to Banda Aceh – search “Indonesia” in Blackberry App World and it says there are 73 apps, 3 games and 17 themes connected somehow to the country. However, Indonesian users need more if the Canadian company expects them to stay loyal and not stray to iPhone and Android phones like so many in the West have.

There is already a brilliant application to order and track Bluebird Taxis, but for the many Indonesians that can afford a phone but not a regular chauffeured cab, how about an application that can call and track your friendly neighborhood Ojek, or motorcycle taxi? Better yet, for all those Jakartans that have neck pains from staring up the bus lane, praying for a TransJarkarta Bus to arrive, someone should develop an application to let bus riders know how long it will be until the next bus arrives.

For those that can afford their own wheels, an application to monitor traffic, suggests one Blackberry user. For users on motorcycles the traffic map could include how crowded the sidewalks are because the city’s daily flood of traffic usually spreads to the foot paths.

“I need an application that will give me more memory,” says Blackberry addict Rahmahwati Maulani who sends so many Twitter, Facebook, Blackberry Messenger and Whatsapp updates and messages everyday that here phone often freezes.

Indonesian shoppers could use a new application that uses global positioning to help them calculate which credit card to use to buy lunch at the mall. With almost every restaurant and café backing different cards with different promotions – sometimes 20% off, sometimes a free dessert or two for one drinks – it can be tough to choose for Indonesian card sharps who often carry five or more cards around to take advantage of all the perks.

For those that like to shop in the teaming towers of Manga Dua where floors and floors of hundreds of closet-sized booths peddle everything from shoes to baby strollers, a searchable map to track down that impossible to find store your friend recommended would be helpful.

How about a location based bribe charting application? Every time your local law enforcement officer or bureaucrat had his or her hand out for a traffic violation or an athletes’ village contract, the application could be used to anonymously record how much money was paid for what in each spot. If the Corruption Eradication Commission can’t use the information to catch what they call “corruptors,” than at least the average citizen will know the going rate.


Raj Rajput  [  MBA ] 
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